Zaytoun at 20: In 2008 Zaytoun was registered as a Community Interest Company – one of the ways of constituting a social enterprise, driven by a social mission, and delivering 100% of its profits to furthering that mission. Here Peter Holbrook, CEO of Social Enterprise UK, explains why this is a better way of doing business.
Why is it important that Zaytoun is a social enterprise?
If we’re really serious about tackling the gross inequity in the world, we have to address the economic structures and systems that accelerate inequality and damage our wellbeing. Zaytoun as a social enterprise represents a different way of doing business – one that nourishes, regenerates, builds equity and shares prosperity – it goes well beyond the vague ethical commitments and green washing of others. Zaytoun as a social enterprise has social justice baked into every decision it takes, because it is baked into its business DNA to do just that.
How has Zaytoun contributed to people’s understanding of what a social enterprise is?
Zaytoun’s products help convey a critical message to its many and varied customers; not all businesses are the same – a better way of doing business is possible. Zaytoun helps to show that social enterprise isn’t a theory, it’s a better way of trading, and that it is part of a growing global movement of businesses putting people and planet first. Zaytoun and 000’s of similar businesses are a great source of hope for our uncertain futures.
What is your favourite Zaytoun product?
The Palestinian Medjoul Dates are fantastic and always in my cupboard, but its the Organic Olive Oil that I seem to consume in unnerving quantities, firm in my belief that its good for the soul, body, and world.
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