Absolutely Essential

June 5, 2024

Zaytoun at 20: Zaytoun would be nowhere without those wholesalers, retailers and community distributors who put their faith in us – and took a punt on a new and upcoming Palestinian brand on the block. Thanks to the support of Essential Trading, who took us on in the early years, Zaytoun was able to become a nationwide brand. Here are the team’s reflections on our long relationship…

Essential is honoured to have been a part of Zaytoun’s journey since the early days, and we deeply value our longstanding partnership. From the outset, we recognised the importance of supporting Palestinian producers and their products, not only for the quality they offer but also for the broader significance of standing in solidarity with Palestine.

The collaboration between Essential Trading and Zaytoun is built on mutual respect, trust, and a shared vision of creating positive change through food. Together, we strive to create a more just and equitable world by supporting Palestinian farmers and their families. Essential’s journey with Zaytoun began from a shared commitment to ethical trade and social responsibility. Through our relationship with Zaytoun, we aim to amplify their impact by bringing their delicious and authentic Palestinian goods to a wider audience.

Palestinian products are important to Essential because they embody our values of ethical sourcing, social responsibility, and solidarity with marginalised communities. Our partnership with Zaytoun is a testament to our commitment to making a meaningful difference in the world, one delicious product at a time.

As we reflect on our history together, we are proud to have played a part in Zaytoun’s journey. We look forward to continuing our collaboration and further amplifying the story of Zaytoun’s 20 years of remarkable achievements.

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